A
Cursor logoCursorTurn a raw signup into a researched, scored CRM record

Auto-Enrich and Score New Leads into Your CRM (Make)

setuproll@setuproll
88.0Overall score

A Make scenario that catches every new lead, enriches it with company and web data, then asks an LLM to score fit and write a one-line pitch angle before pushing it to your CRM. For sales and growth teams who want reps to open a record that is already done rather than a bare email address.

88.0Score
1.7kVotes
5Components

Install this build

Export
terminal
open https://www.make.com/en/register

Components

Model

  • GPT-5 (scoring + pitch angle)

Stack

  • Make.com scenario
  • HTTP module
  • Data store for dedupe

Tools

  • Clearbit/Apollo enrich
  • HubSpot CRM
  • Slack alert

Trigger

  • Webhook from signup form or Typeform

How it works

  • Webhook receives the new lead payload
  • Enrichment module pulls company size, industry and site copy
  • GPT-5 scores ICP fit 1 to 100 and drafts a tailored pitch angle
  • Hot leads (>70) ping the owner in Slack instantly
  • Everything is upserted into HubSpot with the score and notes

Summary

A Make scenario that catches every new lead, enriches it with company and web data, then asks an LLM to score fit and write a one-line pitch angle before pushing it to your CRM. For sales and growth teams who want reps to open a record that is already done rather than a bare email address.

88.0 score 1.7k votes

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